PerHead review: an old name that won't put a price on the page

A white label shop with no price tag

PerHead's footer reads 1997 to 2025 and its About page claims over 25 years of experience. The name is about as generic as this business gets, which is either a sign it got there first or a good domain purchase. Either way, it tells you nothing about Sunday afternoon.

What the site sells is a turnkey white label sportsbook for existing bookies and people who want to become one. The pricing, it says, is pay per head: a set fee for each player who wagers in a week, and no share of your profits. That is the standard model. What isn't standard is that the fee never appears. The FAQ answer to "How much do you charge per player?" is that pricing depends on your volume, the more players the cheaper, and you should call for a quote.

I've never liked that. A shop that prints its price has to stand behind it, and you can set it next to another shop's before anyone starts selling to you. A shop that quotes on the phone can price each caller differently, and the add-ons are where the price usually grows. Nothing on this site says which products are in the head fee and which cost extra. The page on pay per head under $5 shows how fast a base price climbs once live betting and props are billed on top.

What the product list covers

The list is long. A sportsbook with lines on over 30 sports, which the site says are written for some of the sharpest bookmakers worldwide. Live wagering on football, basketball, baseball, hockey, tennis and soccer, with a play-by-play scoreboard and immediate grading, and on the home page a newer version with more leagues, microbetting and a live stream your players can watch on their phone. A prop builder where players make their own props and the odds are set on the fly. A casino whose number generator, the FAQ says, has been certified by an outside testing body, and which you can't adjust. A live dealer casino. A racebook of 130 or more horse and dog tracks, where you pick the tracks, the bet types and the maximum bet, and choose between paying full track odds or capping them.

The player site comes in two styles, a bet slip layout and a classic one where the player picks the bet type first, in 17 languages, and everything runs from one wallet so a player doesn't move money between the sportsbook and the casino. There is a content management system for your landing page and, on the home page, third-party integration by API.

On the agent side there are two back ends, a newer dynamic one and a classic one. Between them the site lists daily and weekly balances, player history, open bets, win and loss by wager type, your hold percentage, weekly gross, a ticker of each player's last 15 bets and a message center. The controls cover minimum and maximum wagers by sport, wager type and game, deleting wagers, parlay odds and teaser points. The FAQ adds that you tell them the rules you want and they build them, which is how the old call center shops used to work.

Support and the building

The site lists a 24/7 call center and a free toll-free number among its services, with multilingual account managers. It says it hosts sites in a 17,000 square foot facility with triple redundant phone and internet lines, generators and protection against denial of service attacks, and claims 99.99 percent uptime. I can't check any of that from outside. What I can check in a demo is whether someone answers.

Before you call for a quote

The site offers a free demo, not a trial. A demo shows you the screens. It doesn't show you how the board holds up on a Saturday with your players on it. I'd ask for a short paid trial with a handful of real players, or at least a demo account on a busy weekend, and I'd watch the live lines next to the market. The software operations guide says what to look for.

Then I'd ask for the quote in writing, with every product named: the head price for your package size, what live wagering, the live stream, the prop builder, the live dealer and the racebook each add, what counts as an active player, what the nominal fee for your own website is, and how you fund the account. The funding page shows payment logos and no terms. The site doesn't say where the company is based, either. Ask.

Whether you can take bets at all depends on where you live, and a white label site doesn't change the law in your state or country. Our pay-per-head section and how we review say how we set these shops side by side.

If they won't write the price down, I wouldn't send them the players.