Listing requirements: what it takes to be listed
Any company can ask to be listed here, and it costs nothing. Free doesn't mean automatic. Here's what a company has to show us first, and what its listing says once it's in.
Free to apply, not free to get in
A sportsbook, a pay-per-head shop, a handicapper or any other company in our directories can send us its site for a listing, and we charge nothing to look at it or to list it. We check that the site works, read its business details, what it sells and what's public about it, and hold it against the requirements below. Then it's approved, turned down, or sent back with a question.
Applying doesn't guarantee a listing. Nor does paying us for anything else, ever. I'd rather list fewer companies and be able to say why each one is there, because a directory that takes everyone tells you nothing.
The eight requirements
A company has to show all of these before it's listed:
- A working site and an operator we can identify. A name behind the business, not just a logo.
- Clear terms and conditions, published where a customer can read them before signing up.
- Support you can actually reach, for players or, at a per-head shop, for agents.
- An accurate description of what it sells. If the front page promises something the terms take back, that counts against it.
- Age and location limits that suit what it offers and where.
- No confirmed evidence of significant fraud or deceptive conduct.
- Basic openness about fees, rules and who can use it.
- Enough information for a meaningful review. If we can't say anything useful about a company, we don't list it.
That a site exists doesn't make it legal where you live. We look at where a company can lawfully take customers rather than assume it.
What a free listing shows
The company's name, its website and its directory, a short overview of the business, and its main products and features. Its pricing or banking details where they're public. Our own observations, and a rating once there's enough evidence to give one. And the date we last reviewed it all, because a listing is only as good as the day it was checked.
What a free listing doesn't claim
A free listing is not a verified listing. It says the company met the requirements above when we looked, and that's all it says. I'd read it that way too: a floor, not a recommendation. A company is only called verified after it has been through our verification checks, and even then the badge says what was checked and when, not that the company will pay you.
Corrections are free too
A listed company can send us a correction or new information at any time, at no charge. We check it against the source before we change anything, and the listing shows the new date. I'd rather fix a listing the day we hear about it than leave it wrong until its next review. The way we handle corrections is on the corrections page.