Marketing Your Football Sportsbook

Marketing your football sportsbook should be a priority.

Key Points

– Just because you have a football sportsbook doesn’t mean everyone will use it.

– Utilize a number of resources to draw prospective bettors to your football sportsbook.

Marketing Your Football Sportsbook

You turned your love of football and betting into a career. You got lucky too with the rise of both sports betting and the pay per head industry. The advances in sportsbook software have allowed you to begin your career as a bookie that focuses on football, both college and the NFL.

If you’re wondering why you’re player sheet isn’t growing the way you thought it should, it’s time for a long look at your marketing strategy. If you are not promoting your operation, your football sportsbook is nothing more than a billboard in a desert. It’s there, but no one sees it.

If you want success, start with a marketing plan.

Developing Your Marketing Plan

In order to make sure that people know about your football sportsbook, you need to market it in the right way. The first step is to identify your target audience. Are you targeting football fans? Sports fans? People who are interested in gambling? 

Once you have identified your target audience, you need to figure out where they congregate online and offline. For example, if you’re targeting football fans, you might want to advertise on football websites or in football magazines. 

Online bookies can also use social media to reach your target audience. Join Facebook groups that cater to bettors, especially football bettors. Develop a Twitter campaign to drive more traffic to your sportsbook. The same with Instagram. The top sportsbooks all have a strong presence on all social media platforms. 

The advertising campaign should be creative and attention-grabbing. It should be dialed into your target audience too. Use the ad campaigns on social media and participate in some online events so that bettors see you are visible.

Your Football Sportsbook

No amount of advertising can make up for a bad product. If your sportsbook lacks many of the necessities, forget it. It might be better to leave it as a billboard in the desert.

Your football sportsbook should have a wide variety of college and NFL bets. If bettors can’t find the bets they want, they will go and find a sportsbook that offers them. 

In addition to a huge number of betting options, bettors should odds that are among the sharpest in the industry. Smart bettors will shop and if you aren’t offering the best numbers bettors will go elsewhere. 

The overall experience is a big deal too. When bettors log into their accounts online, the process should be easy. Bettors should be able to do everything from make deposits and place bets to search for bets and take care of any issues. They should be able to do all that from your sportsbook website or app. Slow speeds or anything that makes a transaction difficult will send bettors looking for another bookie.

The bottom line is that your product needs to be on point. Make sure it is.


Think Outside the Box

So, you have a great product and you are advertising online and on social media. You have a strong social media following and your player sheet is starting to grow. What else can you do to drive business?

You can also market to fans that aren’t necessarily football fans or football bettors. Maybe basketball bettors or those interested in horse racing may be enticed to join your sportsbook and bet on football. 

You could also target football fans that may be interested in betting on other sports. Also, you can offer extras like casino games, poker, and horse racing bets. By having a bookie operation that can cater to bettors of all sports, you can increase your reach and, ultimately, your profits.

Marketing Your Football Sportsbook

Bonuses & Promotions

If there is one thing that can really drive more bettors to your football sportsbook, it is the best bonuses and promotions in the industry. Every sportsbook offers some kind of welcome bonus. Most include a 100 percent deposit match (up to a certain amount). Follow suit and add a little extra.

Your bookie software can  design a contest and enter all football bettors (or all bettors). The winner either wins by drawing or maybe by a certain number of wins over a period of time. In the end, the winner receives free bets or possibly even some sportsbook swag.

Bookies can also offer special odds boosts or even risk-free bets on certain football games as a means of attracting new bettors and as a way to get your current players to wager more and more often.

Marketing Is Your Friend

Sports betting – and betting on football – continues to be more and more popular each year. After the PASPA Supreme Court decision in 2018, there are now over 30 U.S. states where sports betting is legal. That number will continue to increase and more bettors will enter the market.

If you want to be successful in this industry, you are going to have to market it. Utilize the resources – social media, for example – that are out there and reach your target audiences. Applying the ideas expressed here can put you on a path to marketing success. 

Understanding how to market your football sportsbook correctly can help you increase traffic and, in the end, profits.