Is Your Pay Per Head Working For You?


As a bookie trying to make it in a super competitive industry, one of the first questions you should ask yourself is – Is your pay per head working for you?

Now, if you are not currently using a pay per head service or, for some reason, don’t even know what pay per head is, you have other issues.

For those looking to run a successful and profitable sportsbook, the answer to the question should be “yes.” If it isn’t, you need to make it a “yes” by using a quality pay per head service like RDG Corp.


Benefits of Pay Per Head

Bookies using a pay per head service understand the benefits of using one. There are many. But really the biggest benefit is that it gives a bookie time to do what grows the business – recruit new customers.

Your pay per head service should take care of all the mundane administrative tasks that old-school bookies used to do. Essentially, a bookie is outsourcing most of the duties of running a sportsbook to a firm that specializes in doing so.

That is RDG Corp, which has been at the forefront of the pay per head industry since its beginnings in the 1990s. RDG Corp offers complete, comprehensive software that takes care of everything from financial transactions to producing daily, weekly, and monthly reports.



Bookies even get a full range of customer services for their players. Bettors with questions about their accounts now go directly to a fully staffed, highly trained customer service team that operates behind the scenes. 

Bookies with an industry-leading PPH also have the ability to offer more bets with sharper lines. Without a pay per head service assisting, a bookie is limited in what can be offered. When you have to limit betting options, that reduces the opportunity for higher revenue.

The bottom line is that using a pay per head bookie software provider saves a bookie time which can be used to add more players. Adding more players means more bets, and more bets means more profits.

In case you missed it, did you know that the team here at Ask the Bookie and the Smarter Bettor network are working on a project that will revolutionize the handicapper industry? Go check out revolutionary handicapper software coming into focus.

Why RDG Corp for Your Pay Per Head

RDG Corp has been in the business of providing bookies the software they need to run a successful sportsbook since 1996. The company was one of the initial leaders in the PPH movement and is still committed to providing the safest, most reliable pay per head services at the best prices in the industry.

The company has a solution to fit any size business. Customers include online sportsbooks, local bookies, sports betting agents, and more. The whole idea is to design solutions that work by being more efficient. Being cost effective makes life much easier for the bookie/business owner.

With the help of a quality PPH service, you could literally open your own sportsbook today!

Check Your Head

In ode to the great lyrical masters the Beastie Boys, it’s time to “check your head”. To help answer the question “Is your pay per head working for you” you need to check all the boxes. If you can, your per head service is working. If not, it’s time for a change.

  1. You get what you pay for. If you’re familiar with the phrase, you should understand that if it looks too good to be true then it probably is. The best in the industry are going to charge right around $10 per head. RDG Corp has an option for $7, a low-cost, high-quality alternative for certain bookies. Be wary of any service that charges less.
  2. Safety and security. You won’t recruit new players or keep your existing ones if you cannot ensure safety and security. Players are trusting you with personal and financial information. This is a given with the best PPH providers in the industry. On the same note, the quality of the software means that your sportsbook never goes offline. If it does, it’s time for a change.
  3. Customer service. Behind your whole operation is a team of professionals that know the betting industry inside and out. They are prepared to handle anything from a betting question to a technical issue. The great thing is that a bookie never even has to know that a customer had an issue. The customer calls in and the agent fixes the problem. If your PPH can’t do that, get a new one.

These are the basics that you should be able to look at and see if your current PPH is performing as it should. If not, you know what to do.