What’s Considered a Fair Price for Pay Per Head?



The Pay Per Head industry has taken off like gangbusters over the last ten years and there are more than a few reasons as to why.


  • The gambling industry has taken off… Well, not really. The sports gambling industry has been around for a long time and gamblers have certainly spent untold millions betting on events over the past ten years. So, to say the “gambling industry has taken off” that would be an understatement. It has doubled, tripled, and well beyond in the last ten years over-the previous decade.


  • The Pay Per Head Industry has certainly taken off over the last ten years, even more so than online gaming. What do gamblers do when they want to gamble? They look for bookies to take their action.


  • What do bookies do when the clients call? They do their best to keep up with the action and unfortunately, they turn a windfall of money away for one reason; they can’t handle the volume, it’s simply too overwhelming.





What Do Pay Per Head Services Charge?


  • Prices often vary from provider to provider and can often swing from as little as $3.00 per head, to $15.00 per head.


  • Why the gap? Pay per head pricing varies based on the nature of the service required or sought after by the bookie.


  • Do not be fooled or worse, suckered by the lowest prices out there. There are many companies that have literally ten’s of thousands of customers and they are making a killing by doing nothing for their clients. You may sign up with a pay per head that is charging $3.00 per head and then you never hear from them and they may not have any kind of customer service number to call. In other words, they are worth about $3.00 per head. You get what you pay for in this business.


What to Look for When Considering a Quality Pay Per head…



  • Customer service is a big issue in this industry and many companies simply do not offer it. Find one that does. Read the online reviews, do a Google search and find the pay per head providers that offer great customer service.


  • Word of mouth is reliable in the bookie business. This is a fraternity of brothers and even though bookies may be competitors, they have each other’s back.


  • Look for a group that is willing to guarantee “up-time”. As a bookie, you need your business accessible and online 99% of the time. Find a company that has a reputation for not going down. The last thing you want is for your website to fail during a big event or just before a big game.


  • Internet security is a big deal. Are you going to be hacked? Make sure that you sign on with a company that’s been in the business for at least ten years or even 15-20 years. You need the assurance that your information, as well as your clients information, is 100% safe.


  • Look for support with line-setting and odds-making. Unless you are a bookie with this specific experience, you may not know what you are doing! You need help. Find a pay per head that will help you and support you when you want to move a line or change the odds or simply have questions concerning line movement. This is where the $3.00 comes in; don’t settle. You certainly don’t have to pay the highest price, but you also want the most for your money, and the only way to find that value is to step up and find a pay per head that’s worth their salt.



Pay per head companies are a dime a dozen and there are dozens of online companies offering this service to bookies. Rest assured of this one fact; you can pay $3.00 per head and you will be looking for a new provider within the first month. Look for a pay per head that comes with a standup reputation for customer support and one that guarantees their “up-time”. You may pay around $10-$15 per head, so be it. You get what you pay for.


At the end of the day, you have one job description, and it’s this; be all things, to all people, all of the time! You may not think so, but it’s true. Operating an online bookie service is a lot of fun, but it’s a lot of work. You must find the perfect pay per head provider so that you can indeed be all things, to all people. A fair price to pay is between $10-15 per head.





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