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Managing Your Betting Board with Pay Per Head Software Solutions

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Updated: .January 17, 2017

As an independent sports bookmaker you should never underestimate the importance of working with the right Pay Per Head site when it comes to the online bookie software you use to run and manage your own sportsbook. While the majority of the price per head suppliers in the Internet sports betting industry employs relatively the same online gambling software format, there can be some vast differences when it comes to the entire sportsbook management solutions package they offer.

One of the most important benefits a quality Pay Per Head site can bring to the table for a private bookie is easy access to all the betting lines you need, when you need them. Your betting board is the life blood of your bookie operation and if you are lagging behind the big offshore sportsbooks operating online when it comes to the sports betting opportunities your customers are looking for, it will end up costing you money in the long run.

Fast access to sharp betting lines is crucial to staying ahead of the curve in sports bookmaking, especially during the busy season when most of the major betting sports have action on the board. Some price per head services create their betting lines in-house with their own oddsmaking professionals while other PPH providers turn to an outside source through their existing business relationships with some of the top oddsmaking services around the globe. Regardless of where your Pay Per Head site sources their betting lines, you need the ability to move your own betting lines and change your offerings on a continual basis in relation to the daily action coming into your private sportsbook.

The ability to change and move you own betting lines as often as needed should be included in the weekly price per head fee you are already paying for your active betting customers. If this is not the case with your current PPH site, then it may be time to start looking for a new bookie software provider.

Another important aspect to properly managing your betting board with the help of your sportsbook software solutions provider is taking full advantage of all the live in-game betting opportunities that exist on almost a daily basis. Live betting is big business these days and an extremely important revenue stream for any independent sports bookmaker that is serious about building some additional profits into their bottom line. While it is up to you to grow and expand your existing customer base when it comes to marketing live in-game betting, it is up to your Pay Per Head software to make sure that you have all the betting lines you need for every game, every day of the year.

Another big money maker when it comes to a bookmaker’s betting board is a large selection of futures odds and betting props for all the major events on the sports betting calendar throughout the year. Starting with the Super Bowl in early February, moving through March Madness for college basketball and right through both the NBA and NHL Finals, you need to have a full complement of futures and props to coincide with the action on the field, court or ice.

In the summertime when Major League Baseball dominates the sports betting scene, posting daily props in conjunction with the games is a great way to build some additional betting volume. Along with all the major betting sports, you PPH site should be able to provide both futures odds and prop bet opportunities for all the other sporting events across the nation as well as around the globe.

The only limitation to the betting board for your private bookie operation is yourself as long as you have the right Pay Per Head site supplying all the betting lines you need.

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