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Make More Money on NASCAR with Pay Per Head

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Updated: .February 13, 2017

Another season of NASCAR Cup series racing is getting ready to kick things off with the sport’s annual winter trip to Daytona for Speed Week and the running of the Daytona 500 on Sunday, Feb. 26. New for 2017 is Monster Energy as the series title sponsor along with an entirely new format for racing that breaks all 36 point-race events on the schedule down into three winnable segments. This could open the door to different betting odds for each segment along with the traditional betting odds to win the actual race.

The rules changes were designed to make NASCAR Cup races more competitive with more opportunities to earn points towards a spot in the 16-driver 10-race playoffs starting in mid-September. It remains to be seen whether or not die-hard NASCAR fans will warm up to all these changes, but rest assured as a private sports bookmaker, there should be more opportunities to make money off of NASCAR racing this season with the help of a quality Pay Per Head online bookie software provider.

Your price per head service should be able to offer your bookie business an expanded lineup of betting odds for the races starting with futures odds to win the 2017 Monster Energy Cup title as well as NASCAR’s biggest race of the season, the Daytona 500. Your job as an independent sports bookmaker is to make sure that your sports betting customers are up to speed with everything that you have to offer. Now is the time to fine-tune your overall marketing efforts for NASCAR to make sure your bookie business gets a fast start out of the gate. You do not want to run the risk of having even one of your betting customers looking elsewhere to bet on the races.

Building out your betting board to include whichever odds have been released in conjunction with these new racing rules is vital to building NASCAR into a profitable revenue stream that runs from now all the way to Thanksgiving with 36 point races on the schedule along with a few exhibition races thrown into the mix such as the Clash at Daytona on Sat. Feb. 18 and the annual All-Star race at Charlotte on Saturday, May. 20.

Some of the most popular betting action for NASCAR in addition to betting on an outright winner of that week’s race, are betting odds for a Top 3 finish as well as head-to-head betting odds between individual drivers. It would not be all that hard to establish your private bookie business as a one-stop shop for everything NASCAR with the help of your Pay Per Head site in terms of getting a wide variety of betting odds. You can also book action for NASCAR’s Xfinity Series and the Camping World Truck series.

NASCAR in general could be an excellent way to grow and expand your overall sports betting customer base. There is a good chance that if someone comes to you for action on Sunday’s NASCAR race, they are also going to remain a loyal betting customer when the NFL returns to action on Sunday’s in the fall. You can never go wrong marketing your Internet sports betting company as a full-service book with a betting board that would rival even some of the biggest offshore sportsbooks operating online.

Now is the time to start spreading the news that you are open for business when it comes to betting on everything NASCAR has to offer. Motor sports in general may not be the biggest draw in sports betting, but when you do the math on the dollars that a nine-month long NASCAR season can generate, it does become worth your while to book bets for this sport.

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