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Increase Your Hold Percentage with Pay Per Head

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Updated: .May 10, 2017

By Dave Schwab

The biggest goal of anyone in business for themselves is to make enough bottom-line profit to sustain that business over the long haul. Independent sports bookmakers that are serious about successfully running and managing an online sportsbook already understand just how important it is to build up a solid hold percentage for their business with the help of a quality Pay Per Head online bookie software provider.

In simple terms, a private bookie’s hold percentage pertains to the amount of money that you get to pocket once all the results from both the winning bets and losing bets have been tallied. You can track your personal hold percentage on a daily, weekly and monthly basis to see just how much profit you are walking away with when it is all said and done.

The role of the Pay Per Head site that you utilize to help process the majority of the online day-to-day transactions that go into a business of this nature can really earn their weekly price per head fee they charge for active bettors with fast and easy access to a variety of different hold percentage business reports. During football season, you will probably want to generate a hold percentage report on a Tuesday after all of the past weekend games have been played. Once the daily betting action starts to pick back up when both the new NBA and college basketball seasons get underway, a daily hold percentage report can give you a better picture of how your bookie business is really doing.

The bottom-line goal for your bookmaking operation when it comes to the amount of money you make on all the action should be five percent. This may fluctuate from time to time, but at the end of each month you should be walking away with five percent profit on all the action coming in. For example, if you booked $100,000 in bets during any particular time frame that you decide to track with your PPH software reports, a five percent hold percentage would net you $5000 in gross profit. A higher percentage than that is an added bonus, but less than five percent on a regular basis could be a cause for concern. Things happen quickly in the world of Internet sports betting and your goal as a private bookie is to always stay way out in front of the action coming in.

Control is the name of the game when it comes to properly running and managing your own sportsbook. This is why it is so important to align your bookie business with a Pay Per Head site that can give you easy access to the advanced business analytics that can help you take full advantage of opportunities while also helping you avoid any unwanted negative exposure that can have a major impact on weekly cash flow and overall company profit. A detailed hold percentage report can be one of the best online business tools your PPH service brings to the table, but it is still your responsibility to use this information to track your results.

The online sports betting industry continues to expand at a rapid pace which points to a very lucrative business opportunity as an independent sports bookmaker. Working with the right online sportsbook management solutions is the easiest way to build a bookie business that can generate year-round profits on an ongoing basis. Increasing your hold percentage by even a few points can really boost your overall bottom line, which is why it is vital to spend the extra time and energy to know exactly where you stand at any given point in time.

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